Unttld Brings A Blackout To Toronto Fashion Week

Last season, Unttld followed up on their Mercedes Benz Start Up win with a beautiful collection that was loved by editors across the map. Suffice it to say that, as the lights dimmed on the runway last night, expectations were high.

The wonderful thing about the duo José Manuel St-Jacques and Simon Bélanger is their precise direction. They began the show with a startling video: a peroxide blonde lost in an underground hallway. In the soundtrack’s screeching suspense and the camera’s quick zoom, multi-cut, fractional shots were a fashionable mimicry of film noir’s long-shadow style.