On the Runway

Toronto: Juma's Clever Pattern Play

The brother and sister duo are emerging talents


Photo by George Pimentel

Emerging Canadian label Juma, designed by brother and sister team Jamil and Alia, has shown steady growth over past seasons with their clever pattern play. For Fall 2011, sophisticated prints danced across angular layers of semi-sheer silk in graphic tribal and nature motifs. The looks had skillful fluid movement and prevented anything from looking too theme-y. Louche multi-colour knits swaddled both female and male models in invitingly textured separates.

See a gallery of looks from the Juma Fall 2011 show