On the Runway

JUMA Spring/Summer 2011

A vibrant, African-inspired collection

Canadian-based design duo, Alia and Jamil Juma, previewed their latest JUMA collection on Friday, and their globe-trotting lifestyle certainly shone in the vibrant, African-inspired line. Building on their signature androgynous look, the collection was punctuated with a bold palette of indigo and orange, and intricate knits – all custom-designed by the team on a trip to China. The hand-printed scarves that have really escalated the line to global status (they are carried everywhere from the W Hotel to Harvey Nichols), took on a new life in peacock, flamingo and Masai prints, proving this brother and sister team are truly ones to watch. 

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