Joe Fresh Spring/Summer 2013
"We've never done this many prints in a collection," shared Joe Fresh's style director Adrienne Shoom who gave us a first look at the new line set to trickle into stores this spring. Florals of all kinds, trippy harlequin patterns, prepped out plaids and more--no prints were missed in Fresh's upcoming offering. As we toured the Canadian brand's showroom in Toronto, Shoom pointed out a few of the key messages that will this the racks in the months to come: "You'll find a mix of soft sorbets, neon brights and your basic, but very graphic, black and white combos next season. Some of our favourite basics will come in a full rainbow of colours, from skinny jeans to boat neck T-shirts."
Pink Check Shirt, $19.