On the Runway

Hair Goes High-Tech At Toronto Fashion Week

Stop by Rowenta’s booth for a virtual hairstyling experience

Not all couture creations are reserved for the runway. For proof, head to hair-tool brand Rowenta’s booth at LG Fashion Week in Toronto, where you can test-drive some seriously high-fashion hair–all without touching your mane with as much as a brush. A special camera uses augmented reality technology to let you try the runway-ready style (created by pro stylist Brennen Demelo) in a virtual 3D environment. Who knew hair could be so high-tech?