On the Runway

Gucci Connect Streams Fashion Show Online

The Spring 2011 show in Milan tomorrow will offer the optimum virtual front row experience

Gucci Connect

Anthea Simms

While your invite to Tom Ford’s private presentation may still be lost in the mail, Frida Giannini welcomes you to e-view the labels Spring/Summer 2011 collection as it syncs from the runway to real-time through Gucci Connect – the brand’s new digital platform. On September 22nd at 8am EST – early, we know, but fashion never sleeps – the fashion house will allow virtual guests to check-in and sit amongst top editors, buyers and international press to stream the latest collection. From Facebook to Twitter, and the label’s very own video chat lounge, e-guests can wander amongst the masses as if they were there with fashions finest. What better way to start Milan Fashion Week than to login with yourcaffè latte and stream the luscious lines of Gucci, all with the click of a mouse. We deem this early morning call time as necessary product research.  

Click here to to get connected.