When you’re one of Canada’s reigning top models, thousands of likes are just an Instagram away. In any given shot, Grace Mahary—the wide-eyed, cocoa-skinned former basketballer from Edmonton—may be striding down the streets of Seoul, putting in a set of crunches while on vacation in Mexico or, most notably, boarding the Victoria’s Secret jet to hit the London runway for the brand’s legendary annual fashion show. Mahary’s 83,000-strong following—hailing from Taiwan, Saudi Arabia, South Africa and beyond—is along for the ride. “I’ve always felt compelled to put on a show,” the 26-year-old says of her catwalk skills, which she hopes will someday transfer to film and television (she’s currently enrolled in acting classes). She already has a built-in audience watching her every Nike-meets-Givenchy-clad move. “It’s how people are working in every industry now,” Mahary says. “This is the social age.”
Hair and makeup: Sabrina Rinaldi, P1M.
Nails: Nargis Khan, P1M.
Model: Grace Mahary, Elmer Olsen Models.
Production: Jessica Tjeng, zincproduction.com.
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