The New Fashion Brands Everyone Will Be Wearing By Fall

Seriously though, put your name down on these wait lists now

Come fall, it’s only natural to want a bit of a wardrobe refresh. The big questions become: what to get, and where to get it? And while there’s tons to choose from, we have our eye on a select group of under-the-radar brands you’ll want to watch out for. These new labels are offering up some seriously fresh takes on everyday tops, bags, boots and more. Now they’re attracting the attention of fashion girls across the globe—which means you probably want to give them yours, too. Here, five up-and-coming brands that won’t stay that way for long.


New shirts are launching soon #staytuned

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Year launched: Relaunched in 2015

Brand DNA: Ammara Yaqub is all about one thing: shirts, and only shirts, done the right way. The Harvard MBA grad and Louis Vuitton alum has focused her biz on quality-made everyday tops with day-to-night functionality, which are hitting it big on Instagram.

Where to get it: Online only. The designer wants to sell direct to consumers to drive down third-party costs to pass the savings onto you. You’re welcome!


#DAISYGIRL @chloeworthington WEARS DAISY BRODERIE DRESS available at

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Year launched: 2016

Brand DNA: This Australian label may be new, but it already counts Kendall Jenner as a fan of its feminine, boudoir-inspired streetwear. You may remember seeing her in the label’s white lace-up dress recently, which is available for pre-order now, FYI.

Where to get it: Online at Opening Ceremony, but with all the hype around this one, it shouldn’t be long before it’s everywhere.


Sahara dress and Moreau bucket bag

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Year launched: 2015

Brand DNA: By now you’ve probably started noticing this line of ready-to-wear staples with major LA vibes all over social. Created by George Augusto and Sarah Staudinger, the former style director at Reformation, the collection’s summer dresses and bucket bags have become an instant fave of the fashion set.

Where to get it: At and

Roberi & Fraud

@GigiHadid and Doris #roberiandfraud

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Year launched: 2017

Brand DNA: Roberi & Fraud is the brand behind Bella Hadid’s ride-or-die pair of ’90s sunnies. The New York- and Dubai-based company can barely keep stock of its wire-framed products, so if you’re interested, sign-up for pre-orders ASAP.

Where to get it: Since it launched less than six months ago, the designers are still working out stockists. For now, it’s best to keep checking the brand’s site for up-to-date info.

The Archive

NEW ARRIVALS • now live on our site!

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Year launched: 2016

Brand DNA: Instagram followers were obsessed with @weworewhat’s Danielle Bernstien’s boot collection, which was enough to inspire her to start designing her own. What came next was a painfully cool line of contemporary pointy-toe styles made from high-end leather, suede, velvet and snakeskin.

Where to get it: Check out the line on or Shopbop.

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