Moschino: For Fashion Victims Only
After 30 years of outspoken fashion activism, Moschino's archives—from which some pieces are currently on display in the window's of The Room at Toronto's iconic Hudson's Bay location—speak volumes about the wit and irony that was, and where new creative director Jeremy Scott may choose to go in the near future. Franco Moschino's collections questioned taste with no question as to how he felt about the fashion industry.
Whether it was sending the "For Fashion Victims Only" strait jacket down the runway or the draping of teddy bears on a classic coat chiding constant use of animal pelts, the Moschino label was a fashion revolution in its own right. "When Moschino started he identified something that was missing in fashion, which was humour," said Nicholas Mellamphy, Vice President and Buying Director of The Room at Hudson's Bay.
Following in the footsteps of her mentor, Rosella Jardini took over the creative helm in '94 and continued the Moschino legacy of creating very big moments, for the next 20 years. With a new era of Moschino upon us, we can only fantasize of what's to come—but until then, catch us outside the Bay ogling over the pieces on display.