Italian fashion house Missoni, masters of stripes and zig-zags, is set to conquer the mass market with a string of new collaborations. At the top of the hype list, big box store Target announced it will launch a 400-plus-piece line ranging from apparel for the whole family to décor for the home. Starting at only $3, the collection, which lands in September, won’t make it in time for the Canadian launch, but if anything, this signals the start of even bigger collaborations from the bullseye shop in seasons to come.
For the expecting mom, the print masters created two unique patterned covers for a line of designer prams by Bugaboo, which drops in July. There are two styles: A Tetris-inspired block print and a classic rainbow zig-zag, both in a kaleidoscope of colours that signal a fashionable baby on board.
To match, Missoni is marrying its prints with iconic footwear labels Havaianas and Converse.
Whether you’d like to wear Missoni flip-flops or eat from Missoni plates, there’s no better time to own some zingy Italian stripes.