Meet Montreal YouTube Star Alex Centomo!

The next YouTube star in our Get Ready With partnership with COVERGIRL, Olay and Pantene is Alex Centomo, who has racked up over 600,000 Insta followers and 380,000 subscribers devoted to her easy breezy charm

Alex Centomo

Style vlogger Alex Centomo preps for her transformation with FLARE’s Jillian Vieira in our fashion closet (Photo: Nathan Cyprys)

A self-professed Cali-style girl next door, 25-year-old Alex Centomo may not need a fashion makeover, but when FLARE came calling, the style vlogger was game to try something totally unexpected. Known for her breezy blonde locks and penchant for skinny jeans and plaid shirts, this Montreal native has banked 387,000+ subscribers to her YouTube channel missAlexandraC thanks to her upbeat fitness workouts (hello, cheerleader abs!) and au naturel beauty tutorials (click-worthy beachy waves and no-makeup makeup). “I don’t usually dress up and I don’t do glam, but I decided it was time to change all that,” says the former engineering student turned full-time YouTuber. Challenge accepted! With Balmain’s heavily embellished body-con collection for resort and the Kardashian-Jenner fam as inspo, FLARE’s Jillian Vieira offered up a serious selection of shimmer, grommets and fringe. But there was one sartorial gem that outshone them all. Watch the fashion makeover video to see the final full look!

Watch Alex Centomo’s Glam Fashion Makeover
Watch Outtakes From Our Shoot With Alex!
Watch Alex Centomo’s High Glam Beauty Tutorial
What Products Did Alex Centomo Use to Create Her Glam Look?
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