Over the past few years pop-ups have come and gone across the retail scene, but lately we’re noticing the rise of the new “mom and pop” shops. These small, homegrown brick-and-mortar locations are sprouting up seeking residency amongst big brand giants.
Lost & Found, which recently opened in Toronto is welcoming a roster of handpicked labels curated by a team of young buying talent. With hard-to-find designers such as Charlotte Ronson, Erin Kleinberg (of buzzy website The Coveteur) and jewellery lines by Joomi Lim and Ax+Apple, the lab-style environment allows for constant change—with room to grow.
“Although we only host a few lines in our store it’s truly to our benefit to have a well curated buy that’s desired by the girl within this neighbourhood,” says co-owner and womenswear buyer Zai Rajkotwala of the importance of keeping an edited rack. “Ultimately, we’re bringing new labels that have buzz and demand.” Justin Veiga, who handles the operations-side of the store, chimed in that “It’s also important to ensure these labels are designed and produced in North America. The talent is here and we’re happy to showcase it.”
But in a clever twist to the usual retail story, Lost & Found also sells coffee. Jonathan Elias, menswear buyer, explains: “The idea came about when we toured various shops throughout the U.S. It was something we thought would be a great addition to the shopping experience and really fits with the feel of our community.”
Although small in size, Lost & Found is part of a growing trend in the industry and we can’t wait to see which new labels they’ll be bringing to Canada.