Do you have any old winter coats hanging in your closet collecting dust? If they’re under five years old and in good condition give them a second life by donating them to activewear brand Lolë.
Now in its second year, the Lolë Yellow Label Program initiative helps protect the environment by avoiding waste as well as offer affordable winter coats to those who need them. Slip that jacket off the hanger and the brand will inspect, repackage, and photograph it so it can be sold on lolewomen.com starting at $20. All the proceeds will be donated to local food banks.
With four participating Canadian locations last year, the program has grown to become a widespread cause. Exceeding national boundaries it has now gone global, with ateliers partaking in Europe and the U.S. — but its success doesn’t stop there.
Lolë has found a way to raise even more money by auctioning off a number of autographed jackets donated by celebrities who wanted to put in their efforts. Big names include Miranda Kerr on December 7, Lauren Conrad on December 11 and Ivanka Trump on December 13.
Be sure to bring in your coat, or go online for the auction before December 24.