Fashion

LEVI'S FOR EVERY BODY

Levi's banishes bossy denim with its new Curve ID progrm

It’s about time that a denim company caught on to the fact a simple waist and leg measurement doesn’t equal the perfect-fitting pair of jeans. With shape, height and curves in mind, the jean-ius engineers over at Levi’s have devised a 3-D plan. There new Curve ID program allows you to show your jeans just who wears the pants. Styles come in three different curve-variations per size to suit a variety of shapes. No more bossy denim forcing you to conform to its “skinny” mold. Poof! We no longer have the blues.