La Vie en Rose believes that it’s what’s underneath that really matters. That’s why the Canadian lingerie purveyor just launched P.S. Pure & Simple, a new collection that sees a redesign of their five most popular bras — the Rose Double Gel, ESP, Convertible Push-Up, Push-Up and Lightly Lines — and made them with a comfy stretch fabric so they’re seamless, supportive and ultra sexy. Plus, the new panties are made from the same luxe fabric to ensure no signs of VPL. A lingerie collection that is as reliable as it is beautiful, that’s just fabulous, pure and simple.