La Dolce Vita: Gucci goes retro with its Timeless watch collection

The design house unveils a photography exhibit that captures the vintage spirit of the timepieces

After nearly 90 years of offering fashion revelers a taste of Italian glamour, Gucci is returning to its heritage with a collection of timepieces that borrows from the past. The collection is bringing back the sweet life indeed, by utilizing signature Gucci styles from over the decades (think red and green webbing, GG and the horsebit). The watches mark a return to the fashion house’s Italian roots, with a little help from impeccable Swiss craftsmanship, of course. The essence of the collection was captured in the timepieces’ Timeless campaign, which featured black and white pictures of iconic celebrities from the 60s and 70s. Gucci and Birks co-hosted a private cocktail party last night in Toronto—in the spirit of the brands retro revival—to celebrate the golden years of Italian cinema with a retrospective of vintage photographs that capture the Italian heydays, entitled La Dolce Vita. With images of Anita Ekberg, Sophia Loren and Marlon Brando, the exhibit showcased the icons of the silver screen from the 1950’s.