From apocalyptic grandeur to Russian lovers, Chanel has set the stage for Napoleonic story telling in fashion. The next Metiers d’Art show backdrop will be featured in Dallas, where one could only imagine Chanel country coquettes and cowboys will flirt under the Texas sun.
Lagerfeld touched on his plans to take Chanel down South in conversation with WWD executive editor Bridget Foley at the paper’s annual CEO Summit. He revealed, among other things—like not having been to a meeting in 31 years—that after Coco Chanel reopened her atelier in the 1950s, the American press responded positively, along with extended support from Neiman Marcus. The French, however, were less than understanding.
Chanel’s most recent pre-collection dazzled in the ruins of Lithlinglow Palace in Edinburgh, Scotland, with an obvious tartan and tweed theme. While Chanel has already had a romp in the rural, circa its Spring 2010 ready-to-wear collection, surely Lagerfeld will find a way to up the ante.
“For Scotland, it was easy because her lover was hunting with her in Scotland and it is how she discovered tweeds,” he said. “The Texan detail is a little [one], but with a little detail, you can tell a whole story. And I’m a storyteller.”