Fashion

Joe Fresh's Checked-Out Pumpkin

Watch the label's pumpkin glow a perfect shade of Joe Fresh orange

Joe Fresh's Checked-Out Pumpkin

Photo by George Pimentel

Joe Fresh's Checked-Out Pumpkin

Photo Courtesy of Joe Fresh

Joe Fresh's Checked-Out Pumpkin

Photo Courtesy of Joe Fresh

Joe Fresh's Checked-Out Pumpkin

Photo Courtesy of Joe Fresh

First, Holt Renfrew. Now, Joe Fresh! The big box Canadian shop went graphic went it came time to take on our pumpkin challenge. With only 10 days to complete the piece, the team behind Joe Mimran’s top label got to work–they even produced a prototype. Inspired by their Fall 2012 collection, the label took the iconic houndstooth check, sketched it on and carved away. Certainly easy enough to try at home. After sunset, watch it glow a perfect shade of Joe Fresh orange.

We’re now only a day away till Mr. Mimran presents his label’s Spring 2013 offering and we’ve got the scoop on what’s inspiring the brand this season: “Joe Fresh is about chic, minimal silhouettes. Clean shapes dominate, infused with colour, metallics and optic prints.”

Tomorrow: Watch Joe Fresh‘s Spring 2013 collection live on Youtube at 9PM EST.

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