Last year, we saw Joe Fresh open up its very first stateside stores in New York City. The Canadian retailer’s latest big move? The recent announcement that by next spring, we’ll see the brand’s womenswear range popping up in nearly 700 JCPenney locations across the U.S. Shoppers across the country will also be able to shop Joe Fresh online, through JCPenney’s website.
This expansion is sure to be major for the homegrown brand, giving them the platform to reach an entirely new audience across the U.S, and is a perfect fit for the American department store.