Fashion

Joe Fresh Style Lands in Vancouver

The cheap and chic retailer opens its first west coast store

Attention all fashion loving Vancouverites, the king of affordable style is coming to town. Previously confined to the suburban grocery store, Joe Fresh Style will open its first free-standing store on Granville Street in downtown Vancouver on October 13th. The new digs are nestled in the heart of the downtown shopping district, among other international boutiques—ironically enough, Holt Renfrew is right across the street. The hope being that this prime retail space will appeal to the trend-setting downtown crowd that until now has not had the opportunity to shop the brand.

The modern 14,000 square foot store features crisp white and natural oak finishes, allowing the vibrant hued collections to take center stage. In celebration of the grand opening, the retailer—keeping true to its bargain baring mantra—will offer the first 1,000 customers who spend $100 a free down jacket, and a free reusable tote will go to the first 1000 customers with any purchase. The real party will be held on October 16th, when part of Granville Street will be closed for a free public concert. Now that’s how we like to celebrate, a fashion fix with some good old-fashioned entertainment.

The flagship store will open to the public on Wednesday October 13, 2010, and is located at 540 Granville St, Vancouver BC, V6C 1W6, telephone: 604-681-4200. Visit joe.ca for complete store listings.