Joe Fresh Loves Barbie Collection In Stores Today

The budget-friendly retailer unveils a Barbie branded collection 

Who doesn’t love Barbie? The blonde babe has transcended generations and become one of the most fashionable toys of our time. Now Joe Fresh Style has partnered with the world’s most iconic doll for a new sleepwear and intimates line for women and kids. The limited edition collection has an assortment of uber-feminine separates and boyfriend-style underwear, all for under $14!

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