Guiltless shopping just became a whole lot easier! Known for infusing wardrobe staples with a fashionable twist, Montreal-based Jacob is making it possible to indulge in your latest sartorial splurge while giving back. With the launch of the charitable campaign, “Give your clothes a new lease on life”, shopaholics can bring in a piece of lightly-worn clothing and get 25% off regular-priced merchandise.
Partnering with Goodwill and Renaissance, Jacob is aiming to collect 50,000 pieces of clothing by December 24th to help the over 1.5 million Canadian women in need. Fashion do-gooders can also get online to support the cause. For every “Like” that Jacob receives on its Facebook page from October 25th until December 24th, the company will donate an extra article of clothing, up to a maximum of 10,000 new clothes. Giving your clothes a new lease on life indeed, this campaign is a great way to give back and look great while doing it!