Fashion

Ivivva by Lululemon

Meet Lululemon's stylish li'l sis 

Lululemon has become a wardrobe staple among the stylish dress-down crowd but now the brand is targeting a younger generation with the ivivva athletica line. The ivivva concept was born after the under-16 set flooded them with requests to cater to a younger crowd. The new line stays true to the Vancouver-based brand’s function meets fashion aesthetic with hot hues and prints that will appeal to a younger customer.

The full range will be available at the debut ivivva athletica boutique opening at the Toronto Eaton Center on October 8th and don’t miss the launch party on October 9th, with an in-store dance party complete with a live DJ. 

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