Designers

Isabel Marant Set to Bring Parisian Chic to H&M

The French design talent's first capsule collection for the Swedish fashion giant will be in stores November 2013

Isabel Marant; Photo by Corbis

With crazy crowds and overnight lineups, H&M has been known to stir quite a fashion frenzy with its high fashion designer collaborations. The Swedish fashion giant is now famous for bringing clothes and accessories designed by the likes of Karl Lagerfeld, Stella McCartney and Donetella Versace to shoppers at an affordable price. Next set to join this prestigious roster of designers is Isabel Marant. The French designer says that she is incredibly flattered by the fast-fashion partnership, saying she was “very proud” to be asked. Not only will the more accessible line allow Marant to reach the fashion savvy who, like many of us, exist on a budget, it will also be the first time she creates menswear and kids’ clothing.

Known for her cool and carefree French design aesthetic, Isabel Marant has garnered an impressive following in recent years, especially with the sold-out success of her highly covetable wedge sneakers and Dicker suede ankle boots. Citing the city of lights as her inspiration, it seems clear that Marant will stick to her laid-back Parisian style while designing her much-anticipated capsule collection. The line is set to debut November 14 in more then 250 H&M stores.