Fashion

Is Lolë the Next Lululemon?

The Canadian women's activewear brand makes its move to the U.S

Is Lolë the Next Lululemon?

Photo Courtesy of Lolë

Watch out Lululemon, there’s a new girl in town. Well, not that new. While Montreal’s Lolë stepped on American turf last year with a hot shop in New York, the colourful label of sleek activewear is popping up for the first time in Santa Barbara with plans to build permanent stores in the years to come. Upwards of about 40!

From yoga to swim to sporty chic running separates, the fitness-focused brand has stretchy finds starting at just $30–a fresh alternative to the Lulu-obsessed. Plus, in the spirit of a peaceful lifestyle, Lolë likes to give back too. If you hit one of their locations before December 24 you can contribute to the Lolë Yellow Label program by donating an old coat by the brand. In turn they’ll rework it and sell it online for $20, donate the proceeds to the food bank and give you a $50 gift card for you contribution. What’s not to love about Lolë?

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