Instagram Diary: J.Crew's Fall Collection

Finally! J.Crew opened up its second flagship in downtown Toronto at the Eaton Centre and here to celebrate were lead designers Tom Mora, for womenswear, and Frank Muytjens, head of menswear. With three Canadian locations under their belt (Toronto's Yorkdale Mall, Vancouver's Robson Street, West Edmonton Mall), we caught up with crew from J.Crew to chat about all things fall and those whimsical details in their latest offering for women.



We thought what better way to capture the collection than an to do an Intagram diary, a sort-of-source of inspiration for Mora's Spring 2013 line-up which showed at New York Fashion Week: "I was flipping through old copies of Life-Time books and realized those were the original Instagram. We took a big floral print and used it in our spring collection but filtered it to have that vintage feel."