Fashion

HOW TO DRESS FOR FASHION WEEK

Outfitting yourself for Fashion Week can daunting whether you're a student hoping to score a standing ticket or an industry member with an overflowing schedule of shows, appointments and events. In any case, it requires some strategic dressing to both look the part and withstand the day. 

Anthea Simms

Anthea Simms

Anthea Simms

Jeremy Laing

Anthea Simms

Day-To-Night Look
A media breakfast, a day at the office, an afternoon of shows and an evening event. You’re clocking out after 13 hours and it’s only Tuesday. I can’t be bothered with wardrobe changes so I’ll usually wear a cocktail dress with either a structured blazer or boxy knit overtop. When I’m not at the shows, I’m resting my feet in flat boots. They also help a semi-formal dress look appropriate for daytime. En route to the venue, I pop on my heels. For after-parties, my blazer is checked at the door.

Canadian Designers
I happily wear pieces by Canadian designers year-round, but during Fashion Week it’s an especially great way to show support of our industry. There’s no need to wear a piece from the exact designer who’s collection you’re attending; Jeremy Laing presents his collection in New York but I’ll be wearing my newly purchased printed dress from his Spring collection this week.

Dress to Impress
There’s no better time than fashion week to bring out the stars of your wardrobe. I’m all for statement dressing, but prefer to keep it tasteful and on-point. Loud logos and flashy accessories spell fashion victim, not style-setter. The fashion-goers who always catch my eye build their look around one or two cool pieces. Lastly, please remove sunglasses once indoors. It looks silly and it’s discourteous. I’ve yet to see anyone so dazed by paparazzi onslaught, catwalk glare, or special effects lighting that they need to shade their view.

Lighten Up
It’s well-known that black attire is like comfort food for the fashion flock, but I’ve been incorporating touches of frosty pastels or sophisticated neutrals into my look lately.  Both were key colour stories shown in SS10 collections. My favourite streetstyle looks from the international fashion weeks referenced the super-sleek tonal minimalism of Celine and the sugary pastels at Burberry Prorsum.

Outerwear
People will see you most in your coat, whether running to presentations or waiting in chilly venues for shows to start. I’ve secretly been happy for cooler temperatures—a chance to wear my furry-sleeved Miu Miu parka. You can update your outerwear throughout the week by layering a chunky vest overtop, rolling the sleeves up to the elbow and pairing with opera-length gloves, or belting it with a great waist-cincher. My pick for this season is the utility jacket. It’s so on-trend and also stows my business card case, digital camera, gum, and phone for easy access. Bonus: no need to haul my entire life in an oversized tote bag.

Survival Kit
No fashion week attendee should be without these essentials:

1. Healthy snacks
Trail mix, wasabi peas, yogurt-covered raisins – fashion week is rush, rush, rush–and then wait, wait, wait.  

2. Starbucks Card
You’ve got 15 minutes between shows to make a coffee run, and it’s likely that everyone has the same destination. Speed up your caffeine fix with a prepaid card.

3. Phone Charger
Snapping photos, tweeting, texting your co-worker to see if the show is starting late…no one is without their mobile device. I bolt to the media lounge to charge up between shows.    

4. Compact Flats
More often than not, killer heels really do kill – you’ll be ready to relieve tired toes by Day 3, so tuck a pair of thin flats into your tote.