How Swede: H&M Teams Up With Top Scandnavian Blogger

The mega-retailer and top Swedish blogger Elin Kling collaborate on new line



Further proof that blog fever refuses to quell, super-brand H&M and super (natural) blonde blogger Elin Kling, of Sweden’s Style By Kling have announced a fashion collaboration. Set to debut on February 3rd in ten stores exclusively in Sweden, the collection is a quick hit of eleven sleek pieces, as modeled by the striking Kling. Of the printed dresses side-slit dresses and freshly sophisticated trouser suits, ten percent of the selling price will be donated to UNICEF. In Sweden they call that bra välgörenhet – good charity.