Fashion

Holt Renfrew Launches New Shop, H Project

Holt Renfrew's new in-store shop promises artfully crafted items with unique backstories from around the world

Photo by Adam Moco for the Holt Renfrew

Photo by Adam Moco for Holt Renfrew

Holt Renfrew is known for being expertly curated: buyers cull the best of fashion, beauty and accessories for their dedicated shoppers. Now the luxury department store has taken that skill and applied to a new line of exclusive products. Yesterday marked the launch of H Project—an in-store shop featuring designer apparel, accessories, home decor items and beauty products…but there’s more. The items featured in the new shop are said to be extraordinary for many reasons. “Perhaps it is the artisanal method with which they are made, the unique materials used, or the way they might celebrate a culture,” says Alexandra Weston, Holt Renfrew’s Director of Brand Strategy, and the project lead. The shop will be presented with museum-like installation created by Janson Goldstein featuring cultural music and informational videos to educate shoppers about the stories behind the projects and designers.

H Project will include over 30 exclusive collaborations from around the world with designers and brands such as Canadian-born Jenny Bird, Ethiopian-made LemLem and New York–based Lizzie Fortunato and Cornelia Guest. Jenny Bird, who launched her accessories line back in 2008 with a collection of handbags followed by jewellery, has designed an elephant-themed “Guardian Tusk” jewellery collection with a portion of the sales to benefit the World Wildlife Fund. Liya Kebede, supermodel, former World Health Organization Goodwill Ambassador and founder of LemLem, created a line of women’s and children’s clothing handcrafted by Ethiopian weavers, helping her native country seek economic independence. Lizzie Fortunato’s accessories have been named “One of the World’s Most Promising Accessories Lines” by Harper’s Bazaar and CFDA, and now her globally-inspired designs will be available in Toronto. The shop will also feature a selection of animal-friendly bags by philanthropist, animal activist and business entrepreneur Cornelia Guest.

H Project pilot shops will open this week at Holt Renfrew’s Bloor Street location in Toronto, as well as in Calgary and Vancouver. The full shop will open at the Yorkdale location this fall.