Didn’t your mother always tell you it’s what underneath that counts? Bali sure listened. Teaming up with supermodel extraordinaire, Helena Christensen, the lingerie brand just launched the latest editions of their signature Comfort-U Back bra collection. With four new styles and each complete with their own comfort enhancing features, Bali has unlocked the secret to comfortable bras—the back. The innovative under-things offer the best in fit and comfort, thanks to the U-shaped back that keeps straps in place and the back from rising up. We can’t wait to get our hands on these silhouette enhancing, yet comfy new styles.
Retailing for $43 each, exclusively at The Bay stores.