Model, Guess girl, BFF to Kendall Jenner—Hailey Baldwin goes by many titles and she can now add “face of H&M’s denim line” to her resume. The 20-year-old is fronting the Swedish retailer’s new collection campaign, titled Denim Days, in a simple and sun-kissed shoot by celebrity photographer Cass Bird.
But, the best news from all of this is that she’s rocking a pair of classic black skinny jeans with a crazy-low price tag of $13. They come in five colours and are made from cotton, polyester and 2 percent elastane.
In another shot, Hailey wears blue-washed straight-leg jeans with unfinished, ripped hems. They’re partly made of organic cotton and ring in at $60.
Fancy trying on a pair? They’re available in store and online right now.
Hailey recently told the press her perfect pair of jeans are: “Skinny dark-wash jeans with some rips (though not too many), and tight at the ankles.” She also appeared in ads for H&M’s Coachella-inspired line last year.