Forget Severed Heads, Let’s Talk About the Turbans at Gucci, Shall We?

Here we go again

Gucci turbans on models on their fall '18 runway
(Photos: Imax Tree)

Ugh. You can file this one under “Seriously?” Gucci–notably the biggest fashion brand in the world in 2017, according to the Lyst index that analyses data from more than 70 million consumers—sent a variety of wild items down its fall ’18 runway in Milan on February 21 including, oh, severed heads in the same likeness as the model carrying them and a baby dragon that would make Daenerys Targaryen weep. They also thought it wise to top the heads of several models with turbans that look identical to the traditional Dastaar worn in the Sikh religion. Gucci, why??

The brand’s been getting dragged on Twitter for the offensive, culturally appropriative headwear, which people are pointing out is not a hot new fashion accessory but an article of faith for those practicing the religion and, beyond that, one for which Sikh people have often been unjustly profiled or attacked while wearing.

Canadian actor and sometimes model Avan Jogia—he walked in the Dolce and Gabbana show in Milan last year—also tweeted at the brand for its misstep, pointing specifically at the lack of diverse models wearing the turbans as opposed to the appropriation of religious dress.

Many are noting that other items sent down the catwalk resemble hijabs and niqabs, and in one specific look, a headpiece that looks a lot like a pagoda, a.k.a. a Hindu or Buddhist temple. *Insert infinity eye roll emojis*

Gucci, we love you: your wildly embellished handbags are resplendent; you made us wonder if we did in fact desperately need fur-lined leather loafer mules after finding them ridiculous for months; your magpie runway and editorial styling is the definition of whimsical. But as the biggest (and one of the most heavily copied) brands in the world atm, we expect better, point blank. Fingers crossed some version of this ignorant headwear doesn’t trickle down to our local fast fashion brands in six months, yes?


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