Glasses For Good: Toms, Warby Parker & Joe Fresh Debut Eyewear For A Good Cause

Three eyewear companies making do-good deeds fashionable

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Best Summer Sunglasses: Joe Fresh Coloured Lenses
Warby Parker's Buy a Pair, Give a Pair campaign ensures that for every pair of eyewear sold, someone in need gets a pair for free

Photo Courtesy of Warby Parker

TOMS new One for One eyewear initative

Photo Courtesy of TOMS

Looking to sport a fashion-forward pair of shades while doing good at the same time this summer? Here are some charitable eyewear initiatives to keep in mind while shopping for fresh sunnies.

You’ve probably worn (or spotted) their comfy do-good slip-ons, now the charitable footwear label Toms has announced their foray into eyewear. The brand is taking on all things bespectacled with an approach similar to that of their shoes–for every pair of glasses purchased, the brand will provide medical treatment, prescription glasses or sight-saving surgery for one person. They’ve dubbed this summer their ‘Summer of Sight,’ aiming to help restore the sight of 100,000 people worldwide.

Buzzy eyewear brand Warby Parker shares the same ‘buy a pair, give a pair’ philosophy. The founders, Neil Blumenthal, Andrew Hunt, Jeffrey Raider and David Gilboa, started the company after individually dabbling in health care, design and non-profit work. Now the gang of guys front a much-talked about optical label that features classic all-American styles inspired by some of their favourite icons. Expect to see a line of metal frames and more designer collaborations (they started with Suno) in the months to come.

Joe Fresh recently showed their support for Vision Health Month, working with CNIB’s Shades of Fun campaign to promote eye protection during the brighter months. The label showcased their affordable new lenses, which include pairs with UV Protection, as well as limited edition shades that can be fitted with prescription specs. Starting at just $14, these colour frames are definitely a summer steal! Plus, update your avatars (on Twitter, Facebook etc..) and pop on these virtual specs by CNIB.

Click here to see our favourite sunglasses for summer.

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