Florence Welch Named The New Belle of Gucci

Frida Giannini handpicks Florence Welch to be her new muse

Welch-main_Florence Welch Named The New Belle of Gucci

Photo by Gucci

It looks like the dog days are over for Florence Welch. The fiery red head and vocal chord powerhouse is getting acknowledged for more than just her catchy songs and serious pipes.

Welch was noticed by Frida Giannini, creative director of Gucci, at this year’s Grammy Awards who was instantly captivated by her confident personality and quirky sense of style. Giannini hardly hesitated in appointing Welch as her muse for the fashion house’s fall campaign, as well as designing costumes for Welch’s upcoming tour.

Giannini believes that her striking self-assured look and unique fashion sense is a perfect fit for the the brand. We agree!