Sure, one of the perks of working at a fashion glossy is the copious travel opportunities, but for every inspiring runway show or killer shoot location, there are days spent in check-in lines and weeks living out of a suitcase. It’s easy to see why FLARE decided to collaborate with Heys and The Shopping Channel on a line of nine valises.
The Canadian luggage brand, which started in a suburban basement, has always made a case for style—from its inception in 1986, it’s turned the boring old essential into a bona fide style statement by making durable suitcases (and, from 2003, sturdy hard-sided versions) in a variety of splashy graphics and bright hues. Luggage is no longer for lugging, as Emran Sheikh, the company’s CEO and president, tells me: “It’s also become a reflection of personality.”
To create a capsule that looked and felt like FLARE, I visit Heys’ headquarters in Mississauga, Ont., armed with our fashion team’s fall trend report, gleaned from trips to the international collections, and worked with Heys’ good-natured head designer, Alden Evangelista, to bring some of our favourite shows to life. For example, a fetching Valentino dress inspired the spotted mod print (shown below right) in our own collection. Fall’s omnipresent leopard and snake prints informed a few others. Evangelista’s team also embossed the FLARE logo onto solid-hued red and teal cases.
“Usually, with so many designers involved in a project, there are competing ideas, but it seemed like we all knew what would work,” Sheikh says. Indeed, jet-setting minds do think alike.
The next stop? The luggage accompanied us to New York, London, Milan and Paris for the spring fashion month marathon, and becomes available to everyone through The Shopping Channel on October 22. With a little piece of FLARE by our sides, maybe the planet won’t feel so lonely anymore.
Watch the behind-the-scenes video of the FLARE x Heys collaboration
Tune into Heys x FLARE on The Shopping Channel or TSC.ca on October 22 for pricing and more information.