Fashion Week

Collabo Alert! Fitness Trackers Just Got SO Much Cooler

Public School teams up with Fitbit for a device you'll actually want to wear 24/7

fitbit public school

A wristwatch-style Fitbit Alta from Public School’s new collabo (Photo by Dave Kotinsky/Getty Images for Fitbit)

Remember when Diane Von Furstenberg collaborated with Google Glass for her spring 2013 show? This season brings another fashion/tech mash-up thanks to a more wearable accessory (sorry, sci-fi specs, we’re just not there yet) and cool AF label Public School.

Fitbit teamed up with athleisure masters/designers Dao-Yi Chow and Maxwell Osborne to create a streetwear-inspired take on the new Alta device, which tracks steps, sleep, workouts and more. Rather than a plastic-y looking tracker, style-minded fit fans can choose from a metal wristwatch design (above), braided cord (below), or sporty logo’ed straps—all of which are interchangeable.

fitbit public school

Models wore the devices at Public School’s fall show last week (Photo by JP Yim/Getty Images)

Models sported the designs at Public School’s fall 2016 show last week, but the exact release date is still TBD, sometime later this year. Until then, it’ll be another WANT item on our NYFW lust list.

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