Hermès pays tribute to its iconic silk scarves with the launch of J’aime mon carré – a fanzine for fanatics of the coveted accessory. British photographer, Matt Irwin, takes a worldly approach to document the lives and loves of four girls across four capitals, “their friends, lovers, places, and of course, their scarves”. The website, www.jaimemoncarre.com, to be launched in tandem, will follow the adventures of the longtime loyalists, and will feature most importantly, the how-to of tying. Be sure to catch the traveling tributary on its Canadian leg later this summer.
FIT TO BE TIED
Hermès gives due credit to a longtime crowd-pleaser