Fashion

First Look: Beauty Blogger Michelle Phan's New Line of Jewelry

The YouTube blogger announces the debut of her Ever Eden jewelry line

Michelle Phan's East of Eden Jewelery Line

Photo Courtesy of Michelle Phan

Michelle Phan's East of Eden Jewelery Line

Photo Courtesy of Michelle Phan

YouTube beauty guru Michelle Phan has announced her latest project, a capsule collection of jewelry, called Ever Eden. The line is being launched under Pascal Mouawad’s Glamhouse brand.

The first collection takes its inspiration from Saint Joan of Arc, and draws on the two sides of Joan’s story—the ‘sanctuary’ and the ‘knight’. The sanctuary pieces are based on Joan’s faith and spirit, and references rose-coloured church windows, while the ‘knight’ pieces personify her bravery,  resembling armour, made mostly from precious metals, making for the perfect dichotomy of masculine and feminine. The collection will include earrings, rings, cuffs and a headpiece.

Phan explained that the design process will be interactive, as her following on YouTube will be able to help choose the muses and moods behind each collection. Fans will be able to help design the accessories and serve as the inspiration for the line, which will be available on glamhouse.com. Along with her new line of jewelry, Phan will continue to serve as a video makeup artist for Lancôme, creating signature looks using the brand’s latest products.

Don’t miss the chance to meet Michelle Phan at Yorkdale Shopping Centre, June 21, from 5-6:30 PM.

Watch Now: Michelle Phan’s East of Eden: http://www.youtube.com/watch?v=l5cdDgePKmU

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