Earlier this year we learned that H&M was planning on launching a new luxury line to be called & Other Stories, created with help from ateliers in Paris and Stockholm. With its new social media pages up and running we’re now getting little tidbits and previews from the collection, and we must say– so far so good! Set to launch next spring in select European countries, the womenswear only collection will include accessories, bags, shoes, and beauty products. So far the Polaroid style photos give off a vintage vibe, and share stories set in European coffee shops and cities. Check out the & Other Stories website, Tumblr and Facebook as they promise to share more soon.
First Look at H&M's New Label: & Other Stories
Check out the first previews for the brand's new luxury line
FILED UNDER: H&M