David Beckham Teases In New Underwear Campaign for H&M

Beckham cast as an action hero for the first time in upcoming Bodywear ad directed by Guy Ritchie

Photo Courtesy of H&M

David Beckham is teasing fans in his starring role as an action hero in his latest Bodywear collection for H&M campaign. With Guy Ritchie at the helm, the campaign will see the lust-worthy soccer star running through the streets and gardens of Beverly Hills, wearing only but a pair of boxer briefs (and we’re not complaining).

“David makes the perfect leading man,” said Ritchie in a release from the high street giant. “For me this felt more than a campaign — it was like directing a short film.

The film debut, which can be enjoyed worldwide on February 7, will coincide with a new range of colours added to the Bodywear sphere, including red and blue trims, and utility tones just in time for Valentine’s Day.

“Working with Guy has been a fantastic experience,” said David. “I hope everyone has as much fun watching the film as I had making it.”

Photo Courtesy of H&M
Photo Courtesy of H&M
Photo Courtesy of H&M
Photo Courtesy of H&M

Photo Courtesy of H&M

Photo Courtesy of H&M
Photo Courtesy of H&M
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