Fashion

Fiona Green’s London Fashion Week Survival Guide

Editor hot spots, fashion essentials and insider tips

Fiona Green's Fashion Week Survival Guide

Photo by Anthea Simms

Fiona Green's Fashion Week Survival Guide

Photo by Anthea Simms

Fiona Green's Fashion Week Survival Guide

Photo by Anthea Simms

Fiona Green's Fashion Week Survival Guide

Photo by Anthea Simms

Fiona Green's Fashion Week Survival Guide

Photo by Adam Moco

We’re in the thick of fashion month and only days till the start of London Fashion Week. Fiona Green, Associate Fashion Editor, shares her tips on surviving the marathon that is LFW. From unexpected beauty must-haves to her essential piece from Mountain Equipment Co-op, Green shares her tips on surviving across the pond:

Morning kick: “I pretty much order room service every morning so that I can maximize the amount of time before I have to head out. Even though I’m there for the shows there are still other things going on back at the office so I need to be able to keep in touch with the team.”

Must-shop spot: “My favourite place to shop is Dover Street Market, even if it’s just window shopping because they have the most incredible buys and even the layout of the store is really inspiring. The store was created by Rei Kawakubo. It’s about 5 or 6 floors, for both men and women, stocking labels like Mary Katrantzou, Celine, JW Anderson, and Christopher Kane, to name a few. They’re adventurous with the way the store is merchandised and it’s always a treat to go there. I’m not a big beauty person but I love the fragrance section that they have–its basically a ceiling-high tower of Comme des Garçons perfume.”

Rest and recharge: “I guess I recharge when I’m sleeping because I don’t really get any sort of downtime. When I did London Fashion Week last September I went to Tate Modern but only because I stayed on a few extra days. There just isn’t really the free time, but fortunately because you do get to go to a lot of really cool presentations and installations you’re not always in the same standard show space.”

Drinks after dark: “If I’m going to go out in the evenings it’s for an event. It’s not really for personal pleasure because you’re so tired by the end of the day.”

BFF (Best fashion friend): “That’s difficult with London because the people that I know there are working in the fashion industry so it’s really not an ideal time to catch up with them. But hopefully I’m going to see my friend Meghan Roche who works at Christopher Kane. Even if it’s just for five minutes. I told her I’d bring her a tea to her work. Because I don’t think she’s going to leave…during show week.”

Beauty bag essential: “I would say dry shampoo by Clean and band-aids. I put band-aids in my wallet and in my purse because you never know when you’ll need them.”

Fashion repeat: “I just got a jacket by Dries Van Noten, sort of a cross between a raincoat and a peacoat. And it’s snakeskin print. That’ll be my go-to because I can wear it as a coat or a blazer or with a vest over top.  Also the Fall weather in London is a bit all over the map. I bought these super thin thermal long johns from Mountain Equipment Co-op and I’d wear those under all of my pants and jeans. That way if it’s cold out you can get away with wearing a lighter jacket. The problem that you run into is that you’re outside waiting to get into a show and then it’s running late and you’re standing there freezing. But then you get inside and it’s just roasting hot. You can shrug off a jacket but you don’t want to stuff a parka under your chair, there’s just no room for that.”

Designer favourite
: “I’m really looking forward to seeing Mary Katrantzou. Her collection is a treat to see in person because there’s so much artistry to it. With her prints, you want to see a 360 degree view of every single look coming down the runway. And now that she’s venturing into bolder structures, that would be something that would flatten out in a runway photo.”

Memorable moment
: “The Burberry show I attended last year was really incredible. I’ve never seen a press frenzy like that before with all the celebrities. And I did a re-see at the Burberry headquarters the day after and it was interesting to talk with the brand’s PR about the direction they were going in and where the strength of their brand was. It’s nice to see beautiful clothes but it’s also fascinating to get that insider perspective on the business of it.”

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Watch Now: Bookmark this page to livestream all the shows from London Fashion Week Spring 2012.