The Salvatore Ferragamo Resort 2013 collection presented by creative director Massimiliano Giornetti at the Louvre last night showed all the hallmarks of a breakout: sensual leather clothes in pale colours were full of movement, with swingy fringes and tassels, winking droplets of silver, intricate weaves and body-skimming cuts.
The mentality is clearly couture, but the vibe is cool and very of-the-moment: A rock chick joins the party of chic classics. “The artisanal tradition is one of the most important characteristics of the house, but I wanted to take the best of Italian techniques to a new level,” Giornetti told FLARE before the show. “It’s about working with precious materials, of course, but it’s also about the time involved and a whole community of craftspeople who are passionate about what they do.”
That heritage comes into stark relief when one considers the deep impact of last month’s earthquakes on Ferragamo’s extended family of artisans. Giornetti is emotional as he details the craftsmanship of an intricately embroidered leather dress that took four women five solid days (and nights) of work to complete. “Our leatherworking tradition dates to the Middle Ages, and that passion remains so strong that artisans can lose the roof over their heads, yet keep right on working on these pieces,” he said, visibly moved. “Each one is truly a unique piece of art.”
Italian craftsmanship was not the only art connection in evidence last night: Salvatore Ferragamo is the sponsor of the Leonardo da Vinci exhibition currently showing at the Louvre, the centerpiece of which is the master’s last, unfinished work, a portrait of the Virgin and Saint Anne. It was in tribute to the event and this hallowed location, Giornetti, noted, that he chose a muted colour palette. “In classical Italian culture, we are passionate about art, of which fashion is a living example,” he said, adding, “I wanted to show respect for the surroundings – but these are definitely not clothes for a girl who blends in.” We couldn’t agree more.