When event management company IMG announced last month that it would be dropping Toronto Fashion Week from its roster, the Canadian fashion industry was left with a giant gap in its calendar and some big questions about who or what will fill the gap. Over the weekend, we got a potential answer. Toronto Men’s Fashion Week (TOM for short), which is currently taking place, revealed on Saturday that it would be following up its menswear showcase next February with the launch of Toronto Women’s Fashion Week.
“Like the rest of Toronto, I was very upset when I heard the news of Toronto Fashion Week’s cancellation,” says TOM founder, Jeff Rustia. “The more I heard about it and the more I spoke with members of the fashion community, I knew that we just couldn’t stand by and let that happen.”
TOM, which launched in 2014, isn’t divulging many details at this point, but we do know that the event will be held at Mattamy Athletic Centre (formerly Maple Leaf Gardens). Organizers are also planning a bit of a calendar shift: the spring collections will move from October to August and fall collections will move from March to February to coincide with the men’s event. “Toronto Women’s Fashion Week is finally being held at the right time, the right place and delivering the right content to truly represent the current fashion landscape in Canada,” says Rustia.
The big question now: will designers get on board? Stay tuned…