Why Instagram is Fashion Week’s New BFF

Instagram has become as important to fashion week as a front row ticket and emergency flats. And this year, not only could show-goers post pictures (check out my NYFW diaries here) as the shows happen, we could also shop the looks as they hit our Instagram feeds. Pre-ordering isn't a new idea (Burberry and Ralph Lauren have done it before) but this season BCBG Max Azria brought that instant access to Instagram which, let's face it, is where we're all getting our fashion information these days anyway.

Having partnered with RewardStyle's LiketoKnow:It app and a who's who of influential fashion Instagrammers (blogger @songofstyle, model @hilaryhrhoda and fashion glossy @elleusa), 13 pieces from the spring collection were available to purchase immediately. BCBG scored the exclusive this season but we wouldn't be surprised if more brands jumped on the LiketoKnow:It bandwagon next February.

Until then, here are our favourite BCBG looks that you can order right now.