Fashion 101: The New Guard

With just 10 years of Proenza Schouler under their belts, Jack McCollough and Lazaro Hernandez have managed to become as influential as some of the most long-standing fashion houses. Known for being ahead of the curve and dictating trends with their cultural references and exploration of craftsmanship, the label is on track to have the same clout as Prada. A cash infusion from Theory's Andrew Rosen means a new denim line and expanded accessories collection, which already includes jewellery, shoes and the It PS1 bag.