Fashion

Three Cheers for Eugenie Bouchard!

The FLARE fave has advanced to the final at Wimbledon. We have the scoop on her style, on and off the court

EugenieBouchard

Dress, $1,635, Marni. Visor, Fleet Ilya. Earrings, Links of London.

networkerseugenieAt a leggy five-foot-ten, 19-year-old Eugenie Bouchard is used to towering over the competition. Following a star-making debut on the 2013 Women’s Tennis Association (WTA) circuit, the Montreal native scaled the ranks from No. 144 to No. 32 in women’s singles. Over the past year, she’s held her own against Serena Williams, tackled Wimbledon’s pressure-filled centre court, shone at the Australian Open and, after the WTA named her newcomer of the year, settled quite nicely into the spotlight—as you can see in these pages.

“Fashion is important,” she says. “The court is a stage to express personal style.” Bouchard is one of three players on the tour who wear the coveted sexy-tech Maria Sharapova–designed Nike line, and she admits to being a burgeoning clotheshorse on the sidelines. “I’m starting with bags and shoes,” she says, pointing out her two splurges this year: a Louis Vuitton Neverfull and a pair of nude Christian Louboutin heels. “I know those are predictable, but for my first big purchases, I wanted beautiful pieces that I could re-wear.”

Plus, now in the top 20, the highest-ranking teen (until her birthday on February 25) doesn’t have time for wardrobe experiments. She’s been spending up to seven hours a day, seven days a week in training, since her parents enrolled her and her twin sister, Beatrice, in tennis camp when they were five years old. “I complained that we only hit balls for 10 minutes and I wanted to hit them for 20 more.”

Beatrice has since abandoned the net, but by age nine Bouchard knew she wanted to make a career of it. Now, when she’s not playing—she competed in 22 tournaments last year, which took her to China and Japan—she’s training in Fort Lauderdale, Fla., for all but three weeks a year. She spends those precious holidays at home in Montreal’s Westmount suburb, where downtime with family offers a glimpse into a different existence altogether. “I want to be a normal kid when I’m home, to see what that’s like,” she says. “Because my life is so different than a normal teenager’s.”

Photo of Bouchard by Norman Wong.

Styled by Hazel Ong.