Pharrell was loving the audience and his fans were loving him right back at Holt Renfrew’s Yorkdale location on Saturday. He was in Toronto for a public appearance and Q&A with etalk’s Tanya Kim discussing the 10th anniversary of his clothing line, billionaire boys club. Holts has opened a pop up shop for the occasion, which will remain until the end of October, selling this season’s BBC wears along with some very limited edition pieces like crystal encrusted sweatshirts.
The crowds were out in force, taking over Holt Renfrew’s floor and cheering Pharrell’s grand entrance down the escalator. Dressed in a camo shirt, plaid pants, leopard print Vans (Celine?), dark sunglasses and a wide-brimmed hat (supposedly straight from the costumer closet of the film Gangster Squad), he looked every bit the style icon.
“There are a lot of beautiful girls out here,” Pharrell said, to responsive screams. “When you come to Toronto, you know there’s gonna be girls here.” We’ll take the compliment.
Leaf through Pharrell’s book, Places and Spaces I’ve Been, (also available at the pop up shop), and you’ll see how rich his career has been with amazing collaborations. And not just of the musical variety (although those include Jay-Z, Daft Punk and Miley Cyrus, to name just a few). He’s also worked with artists like Takashi Murakami and brands like Louis Vuitton and Moncler.
It only made sense then that he referred to favourite artist Jeff Koons’s philosophy of his art when asked about the evolution of BBC over the past decade. “His work isn’t complete, it’s complete when you react to it,” he said. “BBC comes to fruition with the work of my amazing, genius team and the manifestation of you guys.” The crowd went wild.
Check out FLARE‘s December issue for my exclusive interview with Pharrell.