Elle MacPherson is introducing her Intimates lingerie line to a European crowd.
The supermodel-turned-designer was in Berlin recently for the launch party and found her Spring/Summer 2010 collection displayed as an artistic installation at the city’s Galerie Morgen in a piece is intended to demonstrate the relationship between art and fashion.
But back to the lingerie: “The reaction to the launch of Intimates in Europe has surpassed all our initial expectations,” Elle said. “It’s a very exciting time for me and my design team. The focus for the Intimates lingerie has always been on impeccable design, using luxurious fabrics with attention to fit, comfort and affordability. This is what sets the lingerie apart.”
And a fun party in über-hip Berlin doesn’t hurt!
Photo: Franziska Krug