Dr. Martens Newest Campaign Is An Ode To British Subculture

For its Spring/Summer 2013 campaign, the British brand captures its rebellious roots

Photo Courtesy of Dr. Martens

While subcultures are known for their individual identities, one yellow thread binds their spirits of self-expression. Each has adopted and subverted Dr. Martens as an emblem of their gang with pride. This sentiment is revisited for the British brand’s Spring/Summer 2013 campaign.

At the helm of this season’s campaign is model Ash Stymest along with a motley crew of friends as they roam the streets of Manchester and party in the underground. Shot by veteran Dr. Martens photographer Gavin Watson, known for his truthful punk imagery, the shots ultimately represent an opening statement to the brand’s rebellious roots and arresting creativity.

References to British subculture don’t end there. From the signature 1460 8-Eye Boot, with its distinctive yellow stitch, to satchels and slouchy separates, Dr. Martens’ newest range of clothing and accessories is reminiscent of the late ‘80s rave scene.

Acid hues, leopard prints, tie-dye and tartan excite brand staples this season, but fashion fans are bringing life to the collection online. Get inspired by unabashed style and enter to win a pair of Docs by uploading a personal portrait in your air-cushioned soles.

Photo Courtesy of Dr. Martens
Photo Courtesy of Dr. Martens
Photo Courtesy of Dr. Martens
Photo Courtesy of Dr. Martens
Photo Courtesy of Dr. Martens
Photo Courtesy of Dr. Martens

Photo Courtesy of Dr. Martens

Photo Courtesy of Dr. Martens
Photo Courtesy of Dr. Martens

Photo Courtesy of Dr. Martens

Photo Courtesy of Dr. Martens

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