In today’s disappointing fashion news, it appears that Christian Dior joins the ranks of prominent fashion mega brands ripping off independent designers. Last night, Karuna Ezara Parikh, an Indian TV presenter, called out their seemingly blatant plagirism on Instagram, and the post picked up steam when it was shared by @diet_prada, an account dedicated to calling out knock-offs. The side-by-side comparison of two nearly identical fabric prints makes an irrefutable case that Dior ripped off the handcrafted design of Delhi-based brand People Tree.
Maria Grazia Chiuri’s Resort ’18 show for @dior was certainly epic. Not only the location, but the rich blend of materials and inspirations in the clothes themselves. Hidden amongst the cave paintings and Tarot embroideries was a print of yogis and lotuses bearing a striking resemblance to a decades-old wooden block print from People Tree, a fair trade store and collective in India that empowers local designers and handicrafts groups. Another day, another luxury company bypassing an opportunity to work with the actual artisans who inspired them. For their signature Yoga print to show up on beloved Bollywood actress Sonam Kapoor on the cover of Elle India is just another stab. • #peopletree #ojiritsen #gurpreetsidhu #dior #diorcouture #mariagraziachiuri #mariachiuri #diorsauvage #fairtrade #couture #tarot #georgiaokeefe #lascaux #sonamkapoor #bollywood #actress #elle #ellemagazine #elleindia #yoga #yogi #blockprint #lotus #alexachung #ootd #wiwt #copycat #knockoff #dietprada
The evidence is jarring: @diet_prada’s post goes on to show multiple images of Dior’s Resort ’18 collection next to the People Tree original designs and they are damn-near exact. Maybe it would have gone unnoticed, but Dior’s print was photographed on Elizabeth Olsen and was featured on the cover of Elle India, modelled by Bollywood actor Sonam Kapoor.
Thats when People Tree’s founder’s daughter Pakhi Sen took to Facebook to share her shock.
It all begs the question: in a time when the internet is stocked with receipts, how do brands think they can get away with this? More importantly, with all of their capital and basically unlimited resources, why do they rely on lazy imitations?
Dior isn’t the first or only brand to get caught for design theft: from Zara’s never ending spiral of fast fashion knockoffs to Kendall + Kylie’s use of copyrighted imagery in their latest line of vintage tees, this seems to happen more than we can count.
Dior has yet to respond to these allegations, but we’ll be watching.